Honda Wall of Dreams
Social Campaign
Background: The Honda Wall of Dreams mural represents the past, present,
and future dreams that Honda has made a reality.
The Ask: To bring the Honda Wall of Dreams mural to life on Instagram.
Instagram:
In Feed
We encouraged Honda fans to share their dreams with us on Instagram and Threads. The comments reminded us what social is all about: creating community.
Comments
Instagram In Feed:
Video Carousel
Time for a deep dive! We brought key moments in the mural to light with a zoom-in video series.Instagram Story:
Wallpapers
Honda fans could take a piece of the mural with them in the form of phone backgrounds.
Instagram Story:
Quiz
We put Honda fans to the test with an interactive IG Story Quiz centered around the Wall of Dreams.
Art Directors: Aimee Hernandez, Mark Aco, Max Wang
Copywriters: Morgan Willett and Craig Ross
Creative Directors: Ken Pappaduros, Sarah May Bates, Romeo Cervas
Mural Illustrator: Paul Shipper
