Honda Wall of Dreams
Social Campaign
Background: The Honda Wall of Dreams mural represents the past, present,
and future dreams that Honda has made a reality.
The Ask: To bring the Honda Wall of Dreams mural to life on Instagram.
Instagram:
In Feed
We encouraged Honda fans to share their dreams with us on Instagram and Threads. The comments reminded us what social is all about: creating community.
![](https://freight.cargo.site/t/original/i/63bcf3ad74c2a140cebecae7ecd4a79a522987d27802955c1c2f4699a2fea57e/POST.jpg)
Comments
![](https://freight.cargo.site/t/original/i/ed13bc67fed2cc02b10a132493e645262aa03bc39900e3d8c4e53e12698b5d65/IMG_3028.jpg)
![](https://freight.cargo.site/t/original/i/b2d21c1673a47900dcfc55e048d3de140607fe38e470fd199839fe643f24ebd1/IMG_3027.jpg)
![](https://freight.cargo.site/t/original/i/5db0608c9d010629d39be8953e2cdd38b074b843a69750b4331a7967818d7433/IMG_3029.jpg)
![](https://freight.cargo.site/t/original/i/682a76d1563c30b93a08a69b029a964874d51471c0808e83e09ccb0887794ff6/IMG_3024.jpg)
![](https://freight.cargo.site/t/original/i/f683e9db1b60c973f5c1793dbf7de175f69653e4821c1d74330cf57cbb7a05d4/IMG_3025.jpg)
![](https://freight.cargo.site/t/original/i/9034757e705c13463b031a29d0ab0918453686183bcf655a6ef51cd81f1772b2/IMG_3026.jpg)
Instagram In Feed:
Video Carousel
Time for a deep dive! We brought key moments in the mural to light with a zoom-in video series.Instagram Story:
Wallpapers
Honda fans could take a piece of the mural with them in the form of phone backgrounds.![](https://freight.cargo.site/t/original/i/46dcafd333b4a44d7362db9699f6263466dc6808fc7ba433039c82bca732ac03/1-Cover.png)
![](https://freight.cargo.site/t/original/i/13ac5e53c847a9335e6a76dcd2f1cbe7dc27bc2e0fed0ce4dd0a7176820f1b81/3-WOD-Racing.png)
![](https://freight.cargo.site/t/original/i/fb666b793066d04ad44d9f110c4f99beda4a61d0c0bd99553e9d52a5805e37a9/4-WOD-Off-Road.png)
![](https://freight.cargo.site/t/original/i/516280395dae486310bfd09b13262fa0c1b009dc4b86aca7b3205cd6f87e65c7/2-WOD-Rugged.png)
Instagram Story:
Quiz
We put Honda fans to the test with an interactive IG Story Quiz centered around the Wall of Dreams.![](https://freight.cargo.site/t/original/i/6c4cead9b3b54dfb5cd18b650eddeaef0107d0a775b140ea6746d5ee9c6456f2/WOD_Quiz_Frame1.png)
![](https://freight.cargo.site/t/original/i/467d879ada9793e2a95b63f55efe1379da6c339380dad11ffdb3b8bc9941f342/WOD_Quiz_Frame4.png)
![](https://freight.cargo.site/t/original/i/2e40293c1fb7f294974dfe8114720a25e38bfb8296d7a61da05c8aca4a2f0ec1/WOD_Quiz_Frame2.png)
![](https://freight.cargo.site/t/original/i/7af4afa50dab9caa59421680ac3f7831bf3b4d06575f36392542dac15dd133e4/WOD_Quiz_Frame3.png)
![](https://freight.cargo.site/t/original/i/1073c5acb99a81348847fa4a031399d5bc283af7bf24f45664c9268e845e6c83/WOD_Quiz_Frame5.png)
Art Directors: Aimee Hernandez, Mark Aco, Max Wang
Copywriters: Morgan Willett and Craig Ross
Creative Directors: Ken Pappaduros, Sarah May Bates, Romeo Cervas
Mural Illustrator: Paul Shipper